My role
Led design for Accounting and Invoicing services at Enty. Designed and implemented new features that improved user readiness before deadlines, increased reconciliation rates, and reduced document errors.
Skills
User experience
User Interface
Web design
Design system
Market research
Competitor analysis
Improved communication through the interface, reduce accountants’ workload and keep clients informed about their document status, what’s missing, and how much time remains until the deadline. Reduce accounting costs by integrating part of their responsibilities into the product
Introduced an Accounting Score — a clear visual indicator showing the readiness of a client’s accounting for submission. This helped streamline processes, improve transparency, and guide clients toward completing their requirements on time.
Increased the share of users reaching a high readiness score before the internal deadline
Reduced document errors : the number of rejected documents during accountant review
Improved document to transaction reconciliation, manual matching rate from 14% to 26%
Discovered established patterns that we wanted to change.
Conducted numerous interviews with clients and accountants to understand their workflows.
Conducted competitors analysis
Led regular design reviews and user interviews.
Analyzed Amplitude to measure user behavior and validate design decisions.
Created UX flows and UI concepts.
Built components, design tokens, design system documentation and guidelines.
Developed a color palette from scratch based on WCAG color principles.
Conduct usability testings
