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Improving the Accounting Service at Enty

Improving the Accounting Service at Enty
Enty — back-office automation platform for SMBs and startups, unifying accounting,
HR, legal, contracts & payments, serving 20+ countries with 10.1K MAU.
Enty — back-office automation platform for SMBs and startups, unifying accounting, HR, legal, contracts & payments, serving 50+ countries with 10.1K MAU.
enty.io
enty.io
My role
Led design for Accounting and Invoicing services at Enty. Designed and implemented new features that improved user readiness before deadlines, increased reconciliation rates, and reduced document errors.
Skills
User experience
User Interface
Web design
Design system
Market research
Competitor analysis

The Problem

The Problem
When I joined Enty, the Accounting service had solid functionality but poor usability and no room to scale.
Chaotic Communication
Clients only communicated with accountants by email. This made conversations chaotic, increased the risk of missed details, and added to the accountants’ workload.
Poor UX
The interface didn’t alert users about document or account problems. Pages loaded slowly, giving the impression of poor reliability.
Missed Deadlines and Fines
Clients often missed internal deadlines. This added pressure right before declaration dates, caused frustration, and in some cases led to fines.
Business risks:
Missed deadlines meant clients faced penalties and lost trust in the service. Accountants spent excessive time on manual checks, driving up company costs.

Improving Client Experience & Reducing Workload

Improving Client Experience & Reducing Workload
We wanted design a service that clearly shows all stages of the accounting process without overwhelming users. Our goal was to improve onboarding and make the flow easier for new customers, while also creating a more self-sufficient experience for clients in countries where we don’t provide full accounting services but who can still use the platform as a powerful tool.
Reduce manual work for accountants by automating checks and streamlining workflows.
Improve client experience so users understood deadlines, document status, and next steps clearly.
Conducted research
Over 50 usability tests with internal teams and users to pin point problems
Analysis of client support tickets and frequently asked questions.
Competitive research to benchmark best practices.
Dozens of interviews with clients and accountants.
Analyzed Amplitude to measure user behavior and validate design decisions.
Formulated hypotheses
A clear checklist of steps to complete your reporting period would reduce confusion.
In-product tips and guided onboarding would help newcomers.
Built-in chat would replace chaotic email communication.
Automate document checks to reduce errors and manual work.
Designed and delivered key features
Deadline card. Clear visibility of upcoming reporting dates, reducing the risk of missed deadlines.
Accounting score. A progress tracker showing how close a client is to completing their reporting period.
Automated document validation. Immediate feedback on which files are correct or require changes.
In-platform communication. Accountants and clients now interact directly within the product.

Results

Results

+8%

+8%
Increased the share of users reaching a high readiness score before the internal deadline

53%

53%
Reduced document errors : the number of rejected documents during accountant review

+12%

+12%
Improved document to transaction reconciliation, manual matching rate from 14% to 26%
Rabiya Iolju / rabiya-iolju.com
2021-2025
Rabiya Iolju / rabiya-iolju.com
2021-2025
Rabiya Iolju / rabiya-iolju.com
2021-2025