( Scope )
Designed both consumer-facing website and internal admin dashboard. Created user flows, wireframes, and UI systems that served customers, managers, sellers, and delivery. I focused on simplifying complex operations while delivering a seamless, engaging shopping experience.
( Kick-off meeting & briefing )
# Conducted an initial client interview to define business goals, target audience, and expectations.
( Research )
# Analyzed e-commerce benchmarks and incorporated key patterns into our design
( Prototyping & design )
# Developed the visual style, grid system, and UI components.
# Created desktop and mobile layouts with clear visual accents for promotions, filters, and product cards.
( Development )
# Compiled a UI Kit and design guidelines.
# Transferred designs to development and provided ongoing consultation during implementation.
