Scope
Jois is an AI companion app where users can shape every aspect of their experience from their avatar's appearance and personality to the skills it connects with.
The startup needed a complete product design in weeks, not months: a full visual language, every core screen, and a monetisation system that converts without feeling exploitative.
I owned everything from the main companion interface to the upsell flow, defining the design system as I went, shipping screens in parallel with development.
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