( Scope )
Released an updated NFT marketplace with a modern design and improved UX. Implemented NFT generation and staking features. Onboarded 20+ local artists, launched 10 new collections, and held 1 charity auction.
Role
Product designer
Goal
Create
Team
Product Manager, Developers, QA, Marketing
( Goal )
# Conducted a design review to identify UX problems and technical issues.
# Difficulty finding NFTs within a specific price range.
# Lack of understanding about NFTs and blockchain among a segment of users.
# Complicated NFT creation process due to unclear terminology and multiple complex steps
( Research )
Organized user interviews and applied the JTBD framework to better understand user needs and barriers.
Performed user testing (including participants with no gaming experience) to validate interface clarity.
Developed a design system to ensure visual consistency and speed up development.
Designed a fully responsive mobile version for seamless use across all devices.
