Conducted a design review to identify UX problems and technical issues.
1) Difficulty finding NFTs within a specific price range.
2) Lack of understanding about NFTs and blockchain among a segment of users.
3) Complicated NFT creation process due to unclear terminology and multiple complex steps
Organized user interviews and applied the JTBD framework to better understand user needs and barriers.
Performed user testing (including participants with no gaming experience) to validate interface clarity.
Developed a design system to ensure visual consistency and speed up development.
Designed a fully responsive mobile version for seamless use across all devices.
