Scope
NFTime had a real product and a real community but the platform was working against both. The visual design had aged poorly, and key flows like buying, offers,placing NFT were hard to follow for anyone who wasn't already deep in crypto.
As a designer, I rebuilt the experience from the ground up: a new visual language, simplified core flows, and two entirely new features - NFT generation and staking.
My role
Full redesign + new features
Industry
Results
20+ local artists onboarded
10 new collections launched
1 charity auction held
Problem
# Conducted a design review to identify UX problems and technical issues.
# Difficulty finding NFTs within a specific price range.
# Lack of understanding about NFTs and blockchain among a segment of users.
# Complicated NFT creation process due to unclear terminology and multiple complex steps
Research
Organized user interviews and applied the JTBD framework to better understand user needs and barriers.
Performed user testing (including participants with no gaming experience) to validate interface clarity.
Developed a design system to ensure visual consistency and speed up development.
Designed a fully responsive mobile version for seamless use across all devices.
