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Decentralized web3 p2P gaming platform

Decentralized web3 p2P gaming platform
About
Improved the UX of the P2P betting product by identifying pain points and making it more understandable for a broad audience. Redesign the main page.
Skills
UX/UI design
Web design
Prototyping
Design system
Market research
Competitor analysis
Game design
The company was developing several products within its platform, including P2P betting and the main homepage, but faced low user engagement, a lack of trust in the service, and poor visual consistency across projects.
The company was developing several products within its platform, including P2P betting and the main homepage, but faced low user engagement, a lack of trust in the service, and poor visual consistency across projects.

Goal

Goal
Improve the UX of the P2P betting product by identifying pain points and making it more understandable for a broad audience. Redesign the homepage to increase CLTV, build user trust, and improve SEO performance. Create a design system to unify the interfaces of all platform services.

My Role

My Role
Conducted competitor analysis and identified key UX issues.
Developed solutions to improve navigation and visual structure for the P2P betting product.
Redesigned the homepage: added transparent platform presentation, improved navigation, and enhanced SEO.
Performed user testing (including participants with no gaming experience) to validate interface clarity.
Created a design system from scratch, organized projects in Figma, and established processes for maintaining and updating UI components.
Rabiya Iolju / rabiya-iolju.com
2021-2025
Rabiya Iolju / rabiya-iolju.com
2021-2025
Rabiya Iolju / rabiya-iolju.com
2021-2025