Rabiya Iolju
Product Designer
#open to work
Product designer with 6 years in B2B SaaS, CPaaS, and e-commerce. Currently the sole designer on a multi-channel CPaaS platform at DAR, working from business requirements to implementation review. Previously owned the design of accounting and invoicing products at Enty (~10K MAU across Europe)
experience
2025 — now
dar
#cpaas #b2b
2023-2025
enty.io
#b2b #saas
2022-2023
flimod
#e-com
2021-2023
global innotion
#web3 #blockchain
2020-2021
kurmashev studio
#design agency
web platform
enty.io
Accounting at Enty
Owned design for Enty's accounting and invoicing products, used by about 10K small business owners a month across Estonia, the Netherlands and the rest of Europe. Most of them have no accounting background. I rebuilt the document preparation flow so reporting deadlines stopped catching them off guard, and built the design system from scratch.
#saas
#b2b
#fintech
Mobile app
morethantwo
Social Dating App
MoreThanTwo replaces the swipe mechanic with shared activities you join something nearby. A dating app built on plans, not profiles. I was the sole designer, owning the full product from concept to launch
#Social
#2024
Mobile app
jois
Jois AI Companion
A fully shipped iOS AI companion app designed from scratch in under a month. I owned the complete experience: character interaction, emotional tone of the UI, and the upsell flow that converts free users to paid.
#ai
#end-to-end
web / Mobile app
Flimod.kz
Full Product Design of Luxury Resale Marketplace
Designed both consumer-facing website and internal admin dashboard. Created user flows, wireframes, and UI systems that served customers, managers, sellers, and delivery. I focused on simplifying complex operations while delivering a seamless, engaging shopping experience.
# e-commerce
#2024
Web / Mobile app
NFTime
NFT Platform Redesign
Released an updated NFT marketplace with a modern design and improved UX. Implemented NFT generation and staking features. Onboarded 20+ local artists, launched 10 new collections, and held 1 charity auction.
# web3, blockhain
#2021
Mobile app
Framo.io
AI Smart Glasses
App for a pair of AI smart glasses. Designing the full mobile experience around a physical product like device pairing, hardware management, and real-time capture for photo, audio, and AI translation.
# ai
#coming soon
Web / Mobile app
mobidom.kz
Marketplace for electronics
Shaped the end-to-end experience across web and mobile. Conducted design review to pin-point previous design problems. Performed competitive analysis of five marketplace platforms to benchmark user flows. I have improved the UI, simplified the UX for registration and search.
# e-commerce
# 2021
